From innovative eyeliner looks to the most volumised lashes, it’s safe to say that I take a lot of inspiration from Ariana Grande’s flawless makeup game! And it’s not just her makeup that I admire but her keen nose for creating sweet and sassy fragrances. Trust me, her fragrances have a perfect scent for everyday wear, whether it’s morning or night and really last for hours. So when Ariana announced that she was releasing her own makeup line, which may I add had been in the works for two years, it’s safe to say that I was ready for Ariana to take my money right there and then. Thankfully we didn’t have to wait too long as r.e.m. beauty is finally here!
The first part of the brand name may indeed sound familiar as it shares the same name as her song R.E.M. from her Sweetener album. REM also stands for rapid eye movement which is a unique phase of sleep that really focuses on dreams and the eyes and Ariana has really managed to achieve that meaning through her beautifully curated line. The first drop from r.e.m. beauty is titled Chapter 1: Ultraviolet with all products being 100% vegan and cruelty-free. Ariana really has created one of the dreamiest collections with high-performing and innovative products for the eyes, face and lips. And not to be biased (as I’m a complete Ari stan) but it’s easy to see how much love, passion and hard work has gone into creating r.e.m. beauty. Products range from £15 – £22 and there really is something for everyone, whether you know a thing or two about makeup or are delving in for the first time.
I was really fortunate to get the chance to try out a few products from r.e.m. beauty before the official launch date, so you can expect my full honest opinion from the past few days and all the beauty tea on what’s worth buying.
Sit back, relax and get ready to immerse yourself in the dreamy world of r.e.m. beauty.