Skincare can be really expensive. In fact, I’m kind of fed up of tip-toeing around the fact that in so many cases, we’re all being painfully overcharged for certain skincare products. Brands know all too well the price that we’re willing to pay for great skin, and they’re not afraid to take advantage of it. However, as our skincare priorities have shifted, not only are brands charging obscene amounts of money for efficacious products, but they’re also driving up prices on products that look more aesthetically pleasing. As a result of this, it’s safe to say that when it comes to skincare, price does not always reflect quality.
So when a no-frills product range comes along that doesn’t have a gimmicky name, doesn’t come housed in Instagram-worthy bottles and generally lacks fancies, it can be very easy for it to be overlooked. If you ask me, that is exactly what happened to CeraVe. For years, CeraVe had been heralded as one of the few U.S. brands that British beauty editors couldn’t wait to get their hands on. So when it finally launched in the UK a few years ago, I bought almost everything in the range.
As a beauty editor, barely a day goes by where I don’t talk to a dermatologist about one thing or another, and over the years, I’d go as far to say that CeraVe has been one of the most highly recommended brands. And it’s not just skin experts that love it either—it also has some celebrity fans. Rumour has it that Blake Lively loves the SPF, Poppy Delevingne relies on the Hydrating Cleanser, and Olivia Wilde swears by CeraVe moisturiser. Above all of that, every product comes in at under £20, and honestly, there isn’t a single product in the lineup that I can fault.
Sure, CeraVe products might not be the prettiest to look at or even the most luxurious to use, but they work, which is more than can be said for some products triple their price. The brand creates products that work to protect and restore the natural skin barrier to prevent irritation, dryness and even breakouts. By providing the skin with three essential ceramides (moisture-retaining lipids which are naturally found in skin), CeraVe products have become my go-to for when my skin doesn’t want to play ball. I might not wake up in the morning with a whole new glowing complexion, but they are amongst the only products I really trust to restore moisture, calm breakouts and generally get my complexion back on track.
Next up, I tried every product from The Ordinary—these are the ones I’d recommend.