Every Fashion Editor I Know Has a Fantastic Dress From This It Brand

When it comes to buying smaller labels, there’s no denying that choosing a female-owned brand makes it feel even more special. Of course, there are so many new ones out there, but often, brands that have been around for a few years suddenly gain attention once multiple people wear the same dress. And this is exactly what happened with Dôen. Founded in 2016 by two sisters, Margaret and Katherine Kleveland, the Californian brand has a vintage feel that’s now instantly recognisable. The likes of Francesca Saffari and Karina Marriott have taken a liking to the shirred midis. And considering this detail is universally stylish, it’s no surprise this particular style has been popular.

Style Notes: Fashion influencer Francesca Saffari wears hers with Birkenstock clogs and the cult Prada crochet bag. Swoon. 

Style Notes: Karina Marriott also opts for one of the shirred-detail dresses and keeps it simple with chunky sandals for summer. 

Now, for summer, Dôen has dropped a whole new set of day-ready dresses that’ll bring instant joy. Whether it’s a broderie anglaise midi worn with a basket bag, a mini you can take on a night out or a maxi for any occasion, you’re bound to find one for you. Each style is also fairly inclusive with sizing, and a lot of the designs are made from sustainable materials. With this in mind, say hello to your new summer heroes. Keep scrolling to shop our edit of the best Dôen dresses.

This shade of blue looks so good with tan or clashed with yellow. 

An influencer favourite for obvious aesthetically pleasing reasons.

The frilly cuff and sleeves are perfect. 

A shirred top always looks good.

You could also remove the matching belt and leave it undone as a comfy smock. 

Summer in a dress. 

The maxi dress is back for 2022. 

The ideal throw-on day dress is here. 

Imagine this with a basket bag and lace-up sandals. 

So comfy. 

Everyone needs a LWD.

You’ll wear this all-year round. 

One to bring back out each and every summer. 

We can’t stop thinking about this puff-sleeved, cut-out dress of our dreams. 

Next up, Five Perfect Wedding Guest Dresses