H&M’s Most Expensive-Looking Items Just Went Into Sale—Here’s My Edit

If there’s one thing that everyone can agree on, it’s that we all love a Black Friday discount. There’s a certain joy (or maybe smugness) that comes from finding an item that was already on your wish list at 20% off, isn’t there? At this time of year, we’re all on the hunt for ways to save a few pounds, and thankfully many brands have already begun dolling out the markdowns in the run up to this weekend. As for me, I’ve been patiently watching the H&M website all week, waiting for their Black Friday sale to begin, and finally there’s 20% off everything on site for members now. (To become a member simply sign up, it’s completely free and you get bonus discounts throughout the year. You’re welcome). 

Over the past few years, I’ve been really impressed with H&M. It started with an amazing blue knit jumper that I bought four years ago whilst biding time before meeting a friend for dinner. It soon became the piece I got the most compliments on, and as I love sharing a great high-street buy I’m always left exclaiming ‘It’s H&M!’. Since then, I’ve looked to the high-street brand for everything from a new puffer coat to surprisingly high-quality sportswear. The only issue is that they have so much stock that it can feel overwhelming. Thankfully, I’ve been working on my well-thought-out wish list for the past few weeks, and it’s full of classic pieces no one could ever regret buying. It includes best-selling buys from over the past year (these are very clearly H&M’s hero pieces and some are still in stock in the sale), as well as the brand’s latest expensive-looking items. 

Now for the technical part: To apply the members’ discount to your basket simply sign in, go to ‘my account’ and apply the Black Friday discount under the ‘my offers’ section. The 20% off will then be added to your shopping basket automatically while you shop. Otherwise you can just choose to apply the option at checkout!

Keep scrolling to see the brand’s best-sellers, and most expensive-looking buys to shop in H&M’s Black Friday sale right now.

This dress is yet to receive a bad review. 

It’s clear that scarf-coats are the it item this winter. 

A perfect basic.

Thousands (literally, thousands) of these trousers sold through Who What Wear this year. 

Everything is 20% off, even the premium items. 

Elevate your looks with a pair of velvet trousers. 

Black Friday is the perfect tie to invest in premium-quality buys like cashmere. 

This looks seriously designer. 

Is this the chicest neckline? I think so. 

My favourite jeans right now. 

These cosy boots have been restocked just in time for Black Friday! 

I can’t get over how designer this jumper looks. 

Every wardrobe needs a classic white shirt. 

Make the most of knit season with this sleek knit dress. 

I really rate H&M’s denim. 

This is so polished. 

The first thing I’m buying are these sleek high-waisted trousers. 

I bought this duvet-like coat last year and haven’t looked back. 

A cashmere jumper for under £100? Yes please. 

Camel coats are truly timeless. 

This looks so chic with knee-high boots.

A chic addition to your work wardrobe. 

There’s a few sizes of this sellout jacket left in white and black. 

Mustard is emerging as a key colour this season. 

The nice top that jeans were made for. 

Grey always look expensive. 

You’d be crazy not to pick this classic up at this price.

This is a real steal. 

There’s so many ways to style a black blazer. 

Buy now, wear forever. 

Snap up your Christmas gifts early – for friends, family or yourself. 

Up next, I’m a Stylist – Here’s Everything I Would Actually Buy In the High Street Sales.