When I first caught wind of the fact Harry Styles was launching a beauty brand, I had mixed feelings. Typically, I’m pretty against , Styles said, “I really think that the essence of Pleasing is finding those little moment of joy and showing them to people.”
From a beauty editor’s perspective, the products themselves are impressive. The nail polishes are long-lasting and need minimal coats and the formula is made from plant-based solvents, making it much better for the planet in terms of disposal and removal. Designed to be worn alone or layered with Pearly Tops (a clear shade with an iridescent finish), they are notably beautiful.
The Pearlescent Illuminating Serum isn’t quite what I was expecting. It’s marketed as a hydrating serum, but I’d liken it more to an illuminating primer. With vitamin B and hydrating beta-glucan it can be used on its own, but as a skincare aficionado I’d recommend it as a post-skincare routine add-on. The results, however, are stunning. The finish isn’t dewy (hence why I’d recommend a hydrating product underneath), but rather smoothing and blurring. The encapsulated synthetic mica pearls deliver a subtle glow and very minor shimmer that had people complimenting my makeup-less skin all day.
And finally, we come onto The Pleasing Pen. And honestly, I’m a little miffed. The pen is dual-ended, housing an eye serum on one end and a lip oil on the other, dispensed through matching steel rollerballs. The eye serum is exquisite. Formulated with olive oil-derived squalane to hydrate, hibiscus extract to smooth and lingonberry to lift and tighten, it makes for the ultimate morning pick-me-up. It provides a refreshingly cooling result that wakes you up in seconds.
My only real gripe with the entire Pleasing range so far is with the lip oil. As someone who has very dry lips, I wanted it to be a super-hydrating formula that softened and plumped—but it’s not. The ingredients are all there (think vitamin E to nourish and marshmallow extract to soothe), but the execution isn’t. The roller ball doesn’t dispense enough product and the formula is a little thin and watery. Having said that, if you don’t suffer with dry lips, you might disagree.
All in all, I think Pleasing is destined for greatness. Sure, I have a tendency of analysing every Harry Styles move as though I’m writing a thesis on his role in pop culture, but I genuinely believe that Pleasing is doing something that the beauty industry has overlooked for so long. It’s a forward-thinking brand that actually thinks.
It’s not claiming to be perfect—it’s open, honest and is trying its best to act inclusively and sustainably without getting hung up on nuances. Harry Styles, I loved you as the curly-haired teenager in One Direction, but I love you even more as a style icon and game-changing beauty mogul.
Pleasing is available for pre-order now and will be shipped for the US on the week of 29th November. Orders up to £135 will not incur duties.