I’m a Stylist—Here’s Everything I Would Actually Buy In the High Street Sales

Black Friday has now become a week-, and in some cases even a month-long affair. It should come as no surprise, then, that some of the best Black Friday deals have already begun. The sales period can easily become overwhelming with offers coming at you from all angles. And so today I’m here to help you cut through the noise and focus in on the best high-street deals, with a calm head and a cool, considered approach.

As always, we’re only here to talk about the crème de la crème. I’m a stylist and editor who has seen it all after a decade working in the industry, and so you could say I have pretty high standards. That doesn’t mean I don’t shop on the high street, though. You’ll know from my weekly column that I just tend to focus on those expensive-looking pieces, the ones that still have a premium feel with a more affordable price tag. Not only does this approach mean a more polished-looking wardrobe, but it also guides me towards more classic, timeless pieces that have staying power. 

Yes, shopping high street discounts may seem a little contradictory to this responsible theory, but if you shop wisely the Black Friday sales are actually the perfect time to invest in these kinds of pieces. Often discounts are across everything, rather than just on a specific end-of-season edit you’ll end up regretting later; and they also mean you can bag more premium-quality items on the high street for much less. Think COS cashmere, H&M wool coats and Mango’s real leather boots. 

After browsing the best Black Friday high street sales so far, I can confirm there are plenty of these elevated styles available with some pretty epic markdowns. Below, I’ve rounded up the best of the best, and linked out the pieces I’m actually considering buying myself. So you can save time and think of this as your one stop sales shop. I’ll be updating this article as the sales continue into next week, but for now, scroll on to enjoy the most expensive-looking sale buys you can find on the high street right now… 

Mango already has up to 50% off over a thousand items including some amazing coats, knits and boots. 

This looks so similar to the Totême one, I’ve had it in my basket for weeks. 

These could so easily be designer. 

This comes in inclusive sizes up to a 4XL. 

We have a real thing for COS’s elevated tailoring and capsule staples. There’s 20% off a very chic selection this weekend. Scroll on for the pieces on my list… 

Look out for cult buys in Black Friday sales, like this sellout bag that’s just come back in stock. 

I’ve had my eye on this suit since I first saw it in the COS show at NYFW in September. 

Boden has always been known for premium quality items, but this season the brand has really levelled up, and some of the best-dressed fashion people I know have been spotted in its winter staples recently. There’s 40% off this weekend with the code: F6D9.

You can never fail with a cashmere cardigan. 

Cosy and very chic. 

I’ve seen so many influencers in this coat recently. 

H&M is offering 20% off everything on site to members, just sign in and click apply discount at checkout (psst, it’s free to sign up). 

This affordable but expensive-looking knit always sells out. 

This is so affordable for a real down puffer coat. 

From Friday there’ll be 20% off everything at Weekday, including their perfect jeans. 

I have these already and wear the so much. 

Everyone could use a classic black blazer in their collection. 

When it comes to quality basics, no store does it better than M&S. There’s currently 20% off coats and boots, as well as up to 30% off a number of brands now stocked at M&S—like Who What Wear UK favourite, Nobody’s Child. 

The perfect black coat. 

Such a cute dress that would work for festive parties, as well as with sandals in spring. 

Zara are great at doing trend-driven pieces that still feel grown-up and elevated. There’s up to 40% off selected pieces from starting from 10pm on the 24th. Start making your wish list now. 

A classic boot you’ll wear forever. 

Cool and simple—just how we like our trousers here at Who What Wear.

These will help bolster any winter wardrobe and make outfits eel really elevated. 

There’s 25% off everything at Abercrombie right now., including brand new winter arrivals and, of course, their TikTok famous Curve Love trousers that Karina is wearing here. 

I’m so impressed with Abercrombie’s denim offering. 

These have garnered thousands of amazing reviews, and they come in three different lengths too. 

There’s up to 50% off so many brands at Debenhams, and free delivery too with the code: BLACKFRIDAY. 

Snap this beautiful suede coat up for 50% off!

All the Who What Wear editors are obsessed with this chic skirt. (It even looks great with a bump as Danielle proves above!)

Next up, The Black Friday Sales Worth Shopping—and What We’d Buy

This story was published at an earlier time and has since been updated.