I’m An Editor—Here Are 9 New-In Summer Buys I Really Love This Week

As an editor at Who What Wear, I typically spend a lot of time looking at new-in products, so every week, I update this story with the pieces that have caught my eye and that really stand out.

This week it’s all about summer staples, as new-in sections are now flooded with punchy summer shades and summer-ready dresses. I have holidays on the brain, as am gravitating towards punchy, colourful prints and bright, zesty colours. There’s an amazing dress from our capsule summer collection Drop 01 by Who What Wear UK and an amazing pair of lime green trousers by Whistles.

So whether you’re looking to buy, browse or discover something new, keep scrolling for pieces from the high street and designer labels that I love and think are worth investing in.

Who What Wear UK just launched a collection, and trust us you need to see more. 

Arket’s edit of crochet is just perfect for the beach. 

To wear underneath the crochet dress.

The perfect feel-good colour.

This orange slice print is so fun. 

THE brand of summer 2022. 

This lime colour is perfect for summer.

This is such a gorgeous dress. 

The scallop edge is an update on a summer classic. 

The perfect denim shorts.

I want to wear this to my next wedding. 

What a combo. 

The floral detailing is so pretty.

I love the stacked effect of this squiggle ring. 

The back of this dress is just so beautiful.

This would look amazing over a swimsuit.

Excuse the double up, but I couldn’t help but include two Kitri dresses this week. 

Beach Flamingo always has the coolest edit of under-the-radar resortwear pieces.

This colour is beyond amazing. 

Ghost has just launched a collaboration with Laura Bailey, and I love the simplicity of this dress. 

The sandals of 2022. 

The chicest cover up. 

The chicest beach bag out there. 

The scallop detailing is so beautiful. 

This is perfect for beach holidays or a London heatwave. 

I have just discovered the label Berjoan, and I’m obsessed. This is made in London with organic cotton gingham and the undyed buttons are made in the Cotswolds.

A classic you’ll wear every single year. 

Missoma has just released its squiggle collection, and it’s such a fun update on classic jewellery staples. 


These come in lots of different colours. 

Arket has the best beachwear and hot-weather staples.

A Spring staple. 

This comes in three colours.

This was perhaps the most celebrated collection for spring summer 2022.

Just beautiful.

Can you tell I’m thinking about summer holidays this week?

I’m so into this silhouette.

These would look amazing with the above jeans. 

Chic, chic, chic. 

The dream holiday dress.

This moon shape will be very popular this year.

This colour is so beautiful. 

The dream sunglasses. 

I love the baggy fit.

The Carrie Bradshaw dress.

I have summer holidays on my mind and this is the ultimate hot-weather look.

This comes in several colourways.

The dream party dress.

A chic take on a beach bag.

Summer, I’m ready for you.

I wore this cardigan this week, and it looks amazing with just jeans and boots.

Like liquid gold.

I’m obsessed with everything in this collection. 

This colour is perfection.

Such a beautiful print. 

A classic you’ll love forever. 

This comes in red too. 

The perfect slip-on shoes. 

This blur print is hugely popular for 2022. 

This hangs beautifully.

Perfect for summer holidays. 

A slice of summer. 

I have a suede jacket, and I wear it all the time. 

Perfect for the return to the office. 

I’m on the hunt for a new pair of sandals for this year, and these are high up on my list of potentials. 

Ideal for any upcoming summer weddings.

Going to Ibiza? Say hello to the dream party skirt. 

My dream summer bag. 

This is my fantasy dress.

The chicest.

I’m certainly drawn to bright colours this week. 

What a print!

This comes with a matching slip skirt, too.

I tried these on, and can confirm they are super comfortable.

So simple, but so cool.

In my opinion, Christopher Esber is the designer of 2022.

The subtle flash of neon is just so cool.

This is my dream wedding guest outfit.

Kendall Jenner just wore this dress, and it is such a show stopper.

The colour of 2022.

A throw-on dress I’d happily live in all summer.

This looks so chic with black wide leg trousers. 

You can’t go wrong with a polka dot dress for summer. 

These are the perfect height. 

Hello dream sunnies. 

Perfect for any upcoming weddings. 

How chic does this look with matching trousers?

So good.

Sandals weather is almost here, and these are high on my list.