If you weren’t already an avid H&M shopper before 2021, chances are high that you probably are by now. Despite an increasingly difficult market to succeed in, the high-street mega-brand has only gone from strength to strength this year, continually wooing us all with affordable basics, statement sellouts, conscious collections and, of course, all those collaborations.
The design team seems to have a knack for nailing exactly what we want to be wearing, and so, unsurprisingly, the brand is consistently one of the top-selling on Who What Wear UK. Of course, some items are more popular than others, and given we’re always nosy about what other people are buying, we thought you might also like a sneak peek into what H&M’s actual best sellers were in 2021.
As it turns out, you’re all as mad about expensive-looking basics as we are. Most of the list consists of perfect capsule wardrobe items like denim, a classic white shirt, simple blazers and the piece that outdid them all: the perfect ribbed vest top, which sold over 1400 (!) units through WWWUK articles in 2021.
You might have bagged them all or likely at least one item on this list. But if not, you’re in luck. Most of the original pieces are so classic they’re actually still in stock. Keep scrolling, then, to see how many of H&M’s best sellers you added to your wardrobe this year, and shop the rest (before they do sell out for good!).
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