There are times when the end of the month cannot come soon enough, and if you’ve been holding back from shopping until your paycheque clears, welcome back to another well-earned payday. To help you find the best new pieces worth buying now, we’ve scoured the new-in sections of some of your favourite (and soon-to-be-favourite) brands to find the new-season gems to treat yourself and your wardrobe to.
From timeless midi dresses to transitional tailoring, these are the pieces guaranteed to stand the test of time. Happy shopping!
COS dresses are Who What Wear favourites that always manage to invite compliments.
The Puzzle bag deserves icon status, and this new burgundy colourway proves it.
An essential in French-girl styling, the classic ballet flat gets an update with a square toe.
Shirt dresses are the easiest way to look polished and keep cool in transitional humid weather.
Every wardrobe should have a trench coat. I’ll be living in this one throughout autumn.
Is there any silhouette more flattering than a figure-enhancing wrap dress?
If you aren’t already familiar with Sleeping With Jacques’s luxury loungewear, expect robes, camis and other chic separates that you’ll want to wear outdoors too.
You can never have too many tailored blazers. They go with every single outfit.
The original COS crossbody bag is a favourite in the Who What Wear office, and any time a new iteration or colourway is released, it’s a cause for celebration. Trust us—these bags are a reliable investment.
Other than straight-leg denim, wide-leg trousers are my go-to shape.
A fresh, crisp shirt to instantly brighten your day.
Deiji Studios’ co-ord sets are the most fashionable way to do laid-back luxe, and the new Tobacco shade is sure to become a best seller.
To look like you’ve expertly curated your jewellery selection, cheat with a three-row stacked necklace.
SIR the Label is the Bondi-based brand you’ve seen all over Instagram living up to its sun-soaked roots with floaty maxi dresses and vintage-inspired swimwear.
The only bag chic enough to make me retire a practical shoulder bag is an XXL clutch.
Vashi’s latest collection of delicate designs is perfect for your summer getaway and everyday wear back in the city,
The puff-sleeve dress is by far the easiest minimal piece for maximum impact.
Party shoes that even the most seasoned shoe snob will fall for.
Keep casual with an oversized shirt and chunky loafers, or dress up with a velvet blazer and platform shoes. However you wear them, they’re all a year-round staple.
Is it bad I’m already looking forward to autumn? I can’t wait to get cosy in a chunky knit and a slip this pretty.
An ultra-soft investment buy you’ll be glad to wear come winter.
From the front, this is a well-constructed, full-skirted midi dress, but from the back, the magic really happens.
I’m still not tired of the chic instant outfit of a waistcoat and wide-leg trousers.
Charles & Keith has collaborated with artist Coco Capitán for this updated, feminine take on the fashion-editor favourite, the chunky loafer.
Is there a better investment than a black leather sandal that’s going to go with everything in your wardrobe?
There’s even a shirt that matches these silk shorts, so you can wear the full eye-catching co-ord.
An airy, off-the-shoulder blouse with a subtle puffed sleeve that might just tempt me away from my usual summer wardrobe of oversized boyfriend shirts.
Take your everyday gold earrings to the next level with Loveness Lee’s statement drop earrings. The best part? They’re made from 100% recycled silver too, so you can shop sustainably in style.
H&M dresses are dominating the high-street right now, and for this price tag, expensive looking dresses like this are a guaranteed bestseller.
Okay, we are tank top obsessed. But this boxier, loose fit is a stylish alternative to the ribbed racerback.
An easy way to inject colour into your everyday wardrobe.
Celine have steadily become the go-to brand for sunglasses that the most fashionable influencers and editors love, and it’s easy to see why.
You can always wear black in summer when its linen this light. Just wear open over a white bikini on the beach, and add shorts for the city.
Date night, dinner, dancing, whatever your plans, these are a comfortable pair of strappy heels that will last all night.
Every wardrobe should have at least one floral dress, and ZImmermann know how to nail good summer dressing.
The return of the open-backed, halterneck top is the best thing to come out of the Y2K revival (although this does have the grown-up, minimalist edge of the 2020s).
The tailoring makes these high-waisted shorts feel smart enough to wear casually with a tee and flats, or dressed up a with blazer and sandals.
We’re making a case for the year round basket bag, because raffia bags like this shouldn’t just be limited to the beach.
I didn’t have any plans until I saw this sequin skirt, now I need to make some. This is a skirt that deserves to be seen.
Summer jeans are possible, just opt for a loose fit, ankle grazing pair that won’t cling or make you feel weighed down.
The ultimate stacking piece, wear with layered fine gold chains, and let the sculptural pendant be the centrepiece.
The white was a bestseller, and now you can own it in cobalt blue too.
The only reason you haven’t seen this sliders all over your feed yet is because they’re one of summer’s best kept secrets. A squidgy, smooth leather slipper thats also shearling lined for the most comfortable wear possible.
Scarves are everything this summer. Wear as a colourful headscarf, a neckerchief, a top or wrapped around the handle of your bag.
You won’t find a more timeless, comfortable, and universally flattering bikini.
If bold prints are your thing, you’ll love these high-waisted shorts. And if you’re not sold on prints, maybe these will convince you.
If you haven’t already fulled committed to a life in linen, may I urge you to consider these your next purchase. No one ever regretted being too comfortable.
After all, it wouldn’t be pay day without at least one pretty, pulse-quickening purchase.
Just add the matching skirt for an easy instant outfit for when you insist you ‘have nothing to wear’.
You’ll have to move fast to secure some of these editor-approved picks because as quickly as some of these buys come in, they can sell out. Topping our payday shopping list this month are Jacquemus’ high-waisted trousers, Coach’s leather sandals and the Oasis wedding guest dress you’ll want to wear again. So scroll below to treat yourself to 25 of the best payday purchases.
Arket blazers are a Who What Wear favourite, and this linen version is our next summer buy.
I’m calling it now. This just might be the tote bag of the season.
Sunseekers will love this zesty orange co-ord perfect for home or away.
Self-Portrait’s romantic dresses always top my list for any occasion that calls for a particularly special outfit.
Lizzie Fortunato’s glossy jewels instantly elevate any outfit.
Dive into swimwear season in this slick one piece costume.
Denim goes with everything, so the outfit opportunities are endless.
Summer’s favourite basket bag but with a twist.
Don’t overlook brown when shopping for your summer wardrobe. When paired with gold, it makes an expensive-looking colour combination.
Leg-lengthening, body-skimming and an ultra-high waist? I’m sold.
Soft, buttery leather in colour-pop yellow.
This versatile ribbed tank just gave me the perfect holiday outfit inspo.
This freshwater pearl chain makes a special present, particularly for self-gifting. You’ve earned it.
Style with knee-high boots when it’s cold or chunky sandals as it gets warmer.
If you were looking for everyday sandals guaranteed to go with everything in your wardrobe, you just found them.
This has “summer wedding guest” written all over it.
A deceptively roomy shoulder bag for the one who carries everything but the kitchen sink.
It might only just be payday, but this dress has me planning my next vacation.
Ready for a patchwork-denim revival? This time around, it’s a little less Britney and Justin and decidedly more wearable.
Change the way you think about functional underwear with Dora Larsen’s pretty and practical designs.
The comfortable and easy way to do laid-back luxe.
To put it simply, sunshine in a dress.
Carrie Bradshaw, eat your heart out.
The best accompaniment to a fluid, satin midi? A tank top and sandals for day and a blazer and stilettos for night.
Up next, all of the epic Jubilee sales and the best pieces to shop.