PSA: Our Favourite Affordable Dress Brand Has 20% Off For a Few Days Only

If you’re a dedicated reader of Who What Wear UK, you’ll know we’ve been long-time advocates for the effortless, throw-on dress, and over the years, we’ve curated a kind of little black book of dress brands— from designer to high street, well-known and under-the-radar—that we turn to every season.   

Hannah wears the new Layla dress (£55) which you can get 20% off in the Black Friday sale.

One of those brands we’re finding ourselves particularly impressed with right now is at the lesser-known-and-more-affordable end of the scale: Nobody’s Child. Since launching in 2015, they’ve focused their efforts on creating responsibly made clothes at an accessible price point, promising to use conscious fabrics, reduce waste and always be transparent with its processes. It also helps that the designs are joyfully bright and made for actual day-to-day life. Tick, tick, tick. 

You may well already be familiar with the brand, especially since it’s now stocked on the M&S website and counts the likes of Holly Willoughby, Fearne Cotton and Britney Spears (yep) as celebrity fans. In case you’re not, the collection includes cute tops, co-ords and denim, but it’s the versatile dresses that really stand out. 

Holly Willoughby wears the Serena Mini Dress. 

I love wearing this pretty checked midi dress. 

From floral wedding-guest styles to gingham everyday dresses, they’re the kind of throw-on designs that work equally well with heels, sandals and trainers. They all come in under £100, with a lot of the bestsellers being made up to an inclusive size 24—and the best part? You can wear a bra with most of them too, so when we say easy to wear we actually mean it. 

Keep scrolling and you’ll find twenty of our favourite new Nobody’s Child dresses. And you’re in luck, because of Cyber Week on the high street there’s currently 20% off every single item with the code BF20 until Nov 28. Happy shopping!

The contrast colours here are really striking IRL.

The kind of floral you can wear all year round.

This is a great party dress but just as useful with tights and boots.

Another style from Fearne’s collab that we adore.

It’s brilliant that so many of these styles go up to a size 24.

Such a chic shade of brown.

Add a gold chain belt and you’ll have a retro look in seconds.

Have you got a winter wedding to attend? Add a blazer to this and watch it go!

Just add grunge boots for the total London mood.

Precisely what I want to wear on a cold day.

You can really restyle a tea dress to suit your personal tastes—go prim or punk.

Very fun for party season.

Everyone loves a spotty dress, right?

If you’re into more unusual colours and prints, try this.

Up next: the best Black Friday clothing deals we’ve seen.

This story was published at an earlier time and has since been updated.