Here at Who What Wear UK we’re big fans of H&M at the best of times. This summer, however, the high street hero has outdone itself with a roster of chic trends and elevated wardrobe staples. From pretty throw-on dresses you’ll rely on all season long to linen basics that will be favourites in your collection way beyond 2022. H&M is proving tough to beat right now if you’re looking to keep your closet feeling fresh at an affordable price.
Of course, just like with anything fast fashion, we suggest making high street buys just one small part of your wardrobe. It always pays to keep an eye out for resale or vintage items that could play the same role, as well as identifying the items you wear again and again and then investing more in them from an independent or designer brand to get quality you can guarantee will last. But if you’re looking to fill some obvious gaps in your summer wardrobe with affordable pieces that look a lot more expensive than their price tag— H&M has you covered.
As part of my job I keep close tabs on all the new-in sections, skimming them weekly to check we’re not missing anything special that deserves a shout out. And when I was checking off H&M this weekend, I picked up on six key summer trends that were appealing to me the most. We’re talking chic creamy tones that immediately make you look rich; Easy dresses that’ll help you feel put-together with minimal effort; and light linens for beating the heatwave that’s coming this week. Print-wise, zebra is having a moment and it feels much more modern than leopard right now. And if you’re not a dress person but still want an effortless all-in-one outfit, don’t skip the co-ords section below.
Keep scrolling to see more and shop my top six summer trends at H&M right now…
Perfect for those busy summer mornings when you want to look polished with minimal effort. H&M has always done them best, and this summer is no different.
Forgo leopard print this summer for monochromatic zebra stripes instead.
Linen has that rare combination of comfy, cool (in both senses of the word) and elevated. Whether you opt for a pair of wide-leg trousers or a printed short sleeve shirt, it’s the ultimate summer fabric.
Some people just aren’t dress people. If that’s you, a co-ord is the easy alternative you need to try out. Look out for floaty shirt and shorts sets, as well as midi skirt and cropped top pairings.
Nothing says you can afford a dry cleaning bill like wearing top-to-toe creamy tones. Luckily H&M has plenty of them, with a much more affordable price tag, too.
Think of these like your bread and butter of a chic summer wardrobe. From simple sandals to hero separates, you’ll wear these pieces again and again.
Up Next: The 9 Most Expensive-Looking Pieces on the High Street This Week