Here at Who What Wear, we have access to some pretty interesting data. No, not what you had for dinner yesterday or the number of texts you send to your ex on a Friday night, don’t worry. But we can see which products and brands are selling the most through our articles right now, and let me tell you it’s fascinating. Often the hero buys we see taking off are explained by influencers or celebrities backing a certain item or even us editors sharing our favourite pieces on the reg. But sometimes we’ll look into the data, and it’s all you—our readers—advocating for the pieces you love and putting your money where your latest wardrobe crush is.
So what’s proving incredibly popular at the moment, I hear you ask? Well, hold tight because I’m about to let you in on the secrets. Specifically, what the Zara best sellers are this month so far—because we all love a good lunch-break or pre-bedtime browse on the high street hero’s site, don’t we? This way, you get to cut through all the (thousands of) products on site, save time scrolling, and head straight for the best items available at Zara right now—as backed by your fellow Who What Wear readers.
Keep scrolling, and you’ll see the nine best-selling items on Zara this November, from the dreamiest cream coat to some cosy-AF knitwear. And you know what? We’re with you all the way.
Affordable, cosy and extremely chic. There’s no wonder Zara’s soft cotton skirt is the most popular product on site this month.
Striped jumpers are hands down the easiest way to make your winter outfits look polished. The cream version of this jumper is sold out already, but we actually prefer this darker monochrome style for winter.
Honestly, this could so easily be mistaken for a designer piece, with its premium quality and artful draping.
Cardigans are really having a moment, and this colour-block collared style is anything but boring.
Cargo trousers are showing no sign of going anywhere this winter, or for 2022 either. So we can see why this affordable pair, which comes in six colours, would be a wise investment.
You’ve heard of the scarf coat, but have you seen this scarf cardigan? Chic. Perfect for wrapping up for a winter walk and then finding a pub with a roast of course.
Coat season is well and truly upon us, and this creamy wool number couldn’t be more ideal.
A satin midi skirt has become a true capsule wardrobe staple, and clearly you all agree. They’ve been selling out all over the high street recently, and this one is likely to be the next one to go.
Okay, this is adorable. The contrast stitching adds an extra level of cosiness, and it comes in two iterations: monochrome or this festive navy.
Up next, The 9 Most Expensive-Looking Pieces on the High Street This Week