As an editor who lives and breathes all things beauty, even I must admit that the industry is a little saturated with products that offer very similar results with differing price tags. Don’t get me wrong. I love a luxury beauty item as much as the next person, but I am willing to admit that an expensive price tag doesn’t always equal high-end results. Gone are the days of affordable products being filled with drying alcohols, fragrances and pore-clogging silcones; the affordable brands making headlines in 2020 are here to compete.
One of the most obvious stars of the affordable market over the last couple of years has been beauty members club Beauty Pie. Offering seriously high-quality products, Beauty Pie cuts out the middleman and saves money where other brands don’t. Costly go-betweens with manufacturers and retailers are cut, there’s no celebrity marketing, no stores, and it removes any chance of retailer markups (because there are no other retailers). A product that might usually cost £100 can be yours for £11.
To access the products, the idea is that members pay a small monthly fee, starting from £5, that allows them to shop at heavily discounted prices. If you don’t want to commit to a membership? You can still buy the products, just at a higher price. And I must admit, when it first launched, my thoughts were that it provided an interesting and niche business model but would likely only appeal to serious beauty buffs and have a relatively short lifespan. But boy was I wrong.
Over three years later, Beauty Pie is going stronger than ever. With each new product launch, my love for the brand grows a little more. Take, for example, the best-selling Triple Hyaluronic Acid Peptide Serum, which even my non-industry friends swear by; the new Detox Shampoo, which uses activated charcoal and amino acids to detoxify the scalp and boost shine; and of course, the Soul Providers Body Scrub, which every beauty insider seems to be waxing lyrical about on Instagram. In fact, I’ve yet to try a Beauty Pie product that I don’t love.
It wasn’t until we were discussing the wonders of Beauty Pie on a recent daily Who What Wear Zoom call that we realised it’s just not fair that these wondrous products aren’t shouted about from the rooftops more. So whether you’re keen to expand your beauty routine horizons and try something new or, like me, you just want to give some of the best products in the business a try for yourself, keep scrolling for all of the Beauty Pie products I think everyone should know about. NB: All prices shown are member prices.
Next up, I asked the experts what perfumes everyone will want this year.