‘Fuah!’ sure: the vegan foie gras selling out across Spain

The plant-based pate has exceeded the Spanish startup’s expectations as orders fly in

The company laboured over the recipe for more than a year, tweaking it 800 times. After being taste-tested by more than 150 people, the plant-based take on foie gras was deemed ready for market, setting in motion a modest plan to deliver 5,000 units to supermarkets and speciality stores before the holiday season.

Within 12 hours of its launch in mid-December, the units had sold out across Spain. The company scrambled to restock – and watched in awe as another 30,000 units flew off shelves.

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