It’s not beige, it’s not grey: it’s greige – and it’s why all our houses look the same

As our politics became more polarized, we soothed ourselves with calm interiors. Maybe now it’s time for some colour

You might say it’s charcoal, silver, concrete, slate. You might call it by the name on the paint chip: Chic Shadow, Polished Pebble, Purbeck Stone. Or you might say it’s greige. Whatever you call it, the prevailing interior design trend of the past decade has been shades of grey.

Elephant’s Breath – described as an “uplifting” mid-grey, with a hint of magenta – has been called a paint color of the decade in the UK, ranking among Farrow & Ball’s top 10 shades for the past 12 years and inspiring numerous spin-offs.

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