Meet the man who accidentally started an assassin hiring website

He just wanted a catchy website name. Now, Bob Innes hands people over to the police for trying to have their enemies killed

In October 2005, Bob Innes bought the website domain name “” It was the dotcom era and he was a business school student in North Carolina trying to advertise website traffic analysis services: the “hit” was a nod to clicks coming in on a client’s website.

“It was simply a play on words,” he says now, when contacted via email for an interview.

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