Pushing the envelope: designer stationery is a hot fashion trend

Gen Z and millennials are rebelling against digital demands and returning to pen and paper

Forget designer sneakers. Nowadays you’re more likely to find Gen Z and millennials raving about their latest stationery finds.

TikTok reports a surge in interest, with the hashtag #stationeryhauls racking up more than 300 million views. Meanwhile, retailers including John Lewis say there has been a boom in demand, while the fashion designer Anya Hindmarch recently unveiled a stationery pop-up store in Belgravia, central London, featuring bespoke bookmarks and notebooks.

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