‘Sadness is a trend’: why TikTok loves ‘crying makeup’

From #sadgirlwalk to dazed stares, misery – or the performance of it – is all over the platform in what some see as a bid for belonging

Beauty magazines once taught readers how to use makeup to conceal a recent sobbing sesh. But now, one TikTok trend encourages us to embrace those misty eyes and rosy noses. “Crying makeup,” it seems, is in.

In a clip that has gained over 507,000 likes, the Boston-based content creator Zoe Kim Kenealy offers a tutorial “for the unstable girlies” to achieve the look of a fresh sob even “if you’re not in the mood to cry”.

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